If you feel like your content isn't landing with your audience and you're tired of posting without a strategy, this is for you!
Social media isn’t just about looking busy online; it’s a powerful tool that, when used with intention, can guide your audience from “Who are you?” to “Where do I sign up?”
The key to making that journey seamless is aligning your content pillars, the core themes your brand talks about, with each stage of the sales funnel. This allows you to serve the right type of content to your audience depending on where they are in their journey with your brand.
In this guide you’ll learn the stages of the sales funnel, what types of content to create for each, and what to track to know it’s all coming together.
At the end, there are interactive pages to plug in everything you learned and create your content pillar strategy.